Justin Morissette is an entrepreneur, visual engineer, creative director, and founder based in Montreal, Quebec. His background spans TV production, digital agency work, and AI-driven creative systems, with over a decade spent translating complex ideas into emotionally resonant visual experiences for brands across North America and Europe.

Before founding Eko.ai, Justin worked as a cameraman in television and advertising, later evolving into a visual director within a Montreal digital agency where he developed high-efficiency AI generative production workflows for fintech, luxury, and e-commerce clients. He now operates at the intersection of storytelling, systems design, and artificial intelligence.

Eko.ai was born from a lifelong curiosity about memory, mortality, and human presence. Rather than approaching the company as a conventional SaaS opportunity, Justin built Eko from personal experience and years of exploration into meditation, breathwork, and the emotional permanence of conversation. His vision is to create a new category of AI-powered human legacy, making wisdom, personality, and expertise feel as real and accessible as speaking with someone directly.

As a founder, Justin combines hands-on execution with systems thinking. From building productized creative services and educational frameworks to prototyping live AI video conversations, his work consistently focuses on modular, scalable systems designed to bridge emotion, technology, and human connection.